INTERNET MARKETING: A PRACTICAL APPROACH

Autore: CHARLESWORTH A.  Casa Editrice: Butterworth-Heinemann  Anno Edizione: 2009 Edizione: 1 ISBN: 978-0-7506-8684-6 Pagine: 386 Costo: 39,95 Euro (*) Materia: Marketing Lingua: Inglese

Internet Marketing is the first book to offer students a hands-on, coal-face guide to Internet marketing tactics. Unlike other texts, it addresses not only eMarketing strategy but all basic issues surrounding its implementation and use. Written accessibly and pragmatically, it offers a revolutionary set of learning tools. These include: *a series of fictional case studies used throughout the book, with case study questions at the end of each section, engaging students throughout with the "real world" of eMarketing strategies * exercises, checklists, further reading and an abundance of web links, all of which enables the student to make quick, easy connections between theory and practice Internet Marketing is set to change the way in which marketing students engage with the concept of eMarketing and readies them for their future careers. Internet Marketing: a practical approach is set to change the way in which students engage with the theory and practice of emarketing and, unlike any other text, readies them for the real world in which they will be employed.